Keeping On-Site Teams Engaged In Your Marketing
Marketing should be a team sport, so to speak. Your strategies and campaigns shouldn’t be developed without input from on-site teams, who are your eyes and ears at a property.
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Category: Marketing
Catering Your Marketing To Your Prospects
When it comes to marketing, a one-size-fits-all is approach is rarely the way to go. You’ve got to tailor your message to your target audience if you want to see results.
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Free-For-All
During this week’s #AptChat you called the shots, choosing the topics and asking the questions.
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Running Effective Social Media Contests For Your Apartment Community
Social media contests are a great way to engage with your residents, and they can even produce content that can be used in future marketing materials. But they’re not foolproof.
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The Art of Staging Units & Giving Amazing Tour Presentations
Websites and video technology have significantly altered the apartment shopping process. Today, prospects are armed with lots of information about your community before they even set foot on the property— if they actually visit.
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Instagram and Snapchat – Social Stories For Apartment Marketing
When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.
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Preview: 2017 NAA Education Conference & Expo Marketing Sessions
With the 2017 NAA Education Conference & Exposition just days away, it seemed like the perfect time to discuss a few of its marketing-related sessions and topics with #AptChat Nation.
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The Latest Marketing Trends Impacting Multifamily
With the 2017 Apartment Internet Marketing Conference underway, it seemed like the perfect time to discuss the latest marketing trends impacting multifamily.
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How To Keep Your Marketing Consistent
Brand consistency across digital and print marketing collateral is essential, and standards and tools that are easy to share across your team and across properties make that easier to manage.
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Digging Deep Into Prospect Data
With leads coming from so many different places —calls, your website, ILSs, email, even social— staying on top of them is no easy feat. Continually refining your tracking and follow-up processes is key.
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Predicting The Future Of Social Media
Social media plays an important role in marketing, so it’s crucial to anticipate where it’s headed.
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Google Advertising for Apartments
Most apartment marketers have relied on Google advertising for years, but the way it’s used and the extent of its use varies from company to company and property to property.
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