Social media contests are a great way to engage with your residents, and they can even produce content that can be used in future marketing materials. But they’re not foolproof.

Their success is largely dependent on thorough pre-planning, thoughtful execution, and resident appeal. Check out these highlights from our latest #AptChat for tips, contest ideas, helpful 3rd party apps and more. (Click on the links to jump straight to a specific question.)

Are contests a regular part of your social media efforts for your brand? If so, what kind of contests have you tried?

If you’re running a social media contest, what are some top tips to keep in mind?

What are some things to keep in mind *before* you run a contest? Photo releases, pre-promos, using content in your marketing, etc?

How do you typically run your contests? Who manages them? Do you use any 3rd-party apps to facilitate hashtags, voting, etc.?

Have something you want to discuss during next week’s #AptChat? Share your questions in the #AptChat Facebook group!

Our next #AptChat is slated for Tuesday, August 22, 2017 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!