Websites and video technology have significantly altered the apartment shopping process. Today, prospects are armed with lots of information about your community before they even set foot on the property— if they actually visit.

So is it necessary to stage model units? Are apartment companies changing the way they give tours? You’ll find the answers to these questions and more in the highlights from this week’s #AptChat. (Click on the links to jump straight to a specific question.)

How important is it to stage a model apartment today? What do most prospects expect/want to see on a community tour?

Do you have a property tour you follow every time, or do you modify the tour to cater to the prospect? Any tips here?

Are you offering online tours? If so, what kind – live videos, pre-recorded videos, Matterport tours? How are they working?

How are you adjusting your tours knowing that prospects are so highly informed before they walk in? What does that change?

Our next #AptChat is slated for Tuesday, August 15, 2017 at 12 pm Eastern, and we’ll be discussing effective social media contests for apartments. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!