Marketing should be a team sport, so to speak. Your strategies and campaigns shouldn’t be developed without input from on-site teams, who are your eyes and ears at a property.Read More
Social media contests are a great way to engage with your residents, and they can even produce content that can be used in future marketing materials. But they’re not foolproof.Read More
Websites and video technology have significantly altered the apartment shopping process. Today, prospects are armed with lots of information about your community before they even set foot on the property— if they actually visit.Read More
When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.Read More
With the 2017 NAA Education Conference & Exposition just days away, it seemed like the perfect time to discuss a few of its marketing-related sessions and topics with #AptChat Nation.Read More
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