When it comes to marketing, a one-size-fits-all is approach is rarely the way to go. You’ve got to tailor your message to your target audience if you want to see results.

What’s the “right” time to do that? How can technology help you share more targeted messages? We discussed those details and more during this week’s #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)

When do you start to tailor your marketing? Are you customizing your marketing for specific target audiences?

What are some ways to use technology to help personalize your marketing to share more targeted messages with prospects?

Our next #AptChat is slated for Tuesday, September 19, 2017 at 12 pm Eastern, and we’ll be previewing the NMHC Student Housing Conference. In the meantime, be sure to check out our #AptChat Facebook group and sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!