Social media contests are a great way to engage with your residents, and they can even produce content that can be used in future marketing materials. But they’re not foolproof.
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When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.
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Social media plays an important role in marketing, so it’s crucial to anticipate where it’s headed.
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Smart apartment marketers know that a strong social media presence is crucial, but many simply don’t have the time to manage numerous accounts for even one property or brand.
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With social platforms constantly cropping up, being a socially savvy marketer is no small feat— and the learning curve never really ends.
So there’s no better time than the present to discuss what’s new, what’s next and, more importantly, where your customers are.
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These days, incorporating social media in the marketing mix is second nature for most apartment marketers. However, many still wrestle with how to leverage it effectively.
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As you’ve surely heard, the use of video in marketing is on the rise.
With cameras in every smartphone user’s pocket and no shortage of social video platforms, creating and sharing video has never been easier. And we wanted the scoop on how you’re using it.
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Hey stranger! After a bit of a hiatus, we’re beyond excited about the return of the...
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