Social media plays an important role in marketing, so it’s crucial to anticipate where it’s headed.

Considering social’s ever-changing nature, we’re pretty sure there are things you’re doing today that you won’t be doing even a year from now. What exactly?

We posed that question —and more about the future of social– during this week’s #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)

What are the most important social trends impacting apartment marketing today?

What is part of your social media marketing that you won’t be doing a year from now?

How is artificial intelligence going to affect your social media plans?

How are you staying up to date and adapting to the latest trends? Where do YOU go for the best training and information?

What’s your one wildest prediction for social media in the next year?

Our next #AptChat is slated for Tuesday, April 18, 2017 at 12 pm Eastern, and we’ll be discussing customer relationship management. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!