With leads coming from so many different places —calls, your website, ILSs, email, even social— staying on top of them is no easy feat. Continually refining your tracking and follow-up processes is key.

Fittingly, automated lead nurturing generated a lot of discussion during this week’s #AptChat. It’s been a hot topic in the apartment industry for awhile now, but lots of marketers still have questions about its use, namely how to find the right balance of automation and personalization.

To learn what #AptChat Nation had to say on the matter, how prospect data can impact their marketing, and which prospect data points they think need more attention, keep reading. (Click on the links to jump straight to a specific question.)

What are the primary ways you’re tracking prospects today? What marketing/ad data sources do you reference most often?

What trends have you noticed in your prospect data? Has the data caused you to shift how you’re marketing? If so, how?

What are some key prospect data points our industry needs to pay more attention to? Which metrics get too much attention?

Our next #AptChat is slated for Tuesday, May 2, 2017 at 12 pm Eastern, and we’ll be discussing how to keep your marketing consistent. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!