When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.

As of the end of 2016, Instagram had more than 600 million registered users, with more than half of them logging into the app daily, while Snapchat was seeing 150 million active users every day. Clearly these platforms are popular, but are they worthwhile channels for your brand story?

If our latest #AptChat is any indication, they are. But your strategy definitely dictates your success. To see what we mean, check out these highlights. (Click on the links to jump straight to a specific question.)

Is your company/property on Instagram, Snapchat or both? If so, how often are you posting to these networks?

Stats show that social users are most engaged on IG and Snap. Do you plan to increase your usage of these sites this year?

Who is creating your content for IG/Snap? The leasing staff? Corporate mktg? Have you tried getting residents/locals involved?

What are some ways/ideas to get your residents involved? How can you get them shared pics and videos at your property?

We’re taking next week off and heading to the NAA Education Conference and Expo! Check out the recap of our #AptChat about the conference’s marking-related sessions. And be sure to sign up for updates to get recaps and more delivered straight to your inbox!