Innovation Hall: Key Takeaways from CES 2018

by Mike | Jan 19, 2018 | Innovation Hall, Technology | 0 |

Hot off the heels of NMHC this week and CES (the Consumer Electronics Show) last week, it seems the right time to sift through the latest news. Innovation Hall is a new series presented by #AptChat established to inform readers on technological advancements impacting the multifamily industry.

4 Consistent Habits That Led Me To My Multifamily Dream Job

by Kristi Fickert | Oct 10, 2017 | The Apartment Industry | 2 |

When I started in the multifamily industry nearly 20 years ago as a leasing consultant, I wanted more. I was also hungry to get to the next level.

Keeping On-Site Teams Engaged In Your Marketing

by Melanie McIntyre | Sep 27, 2017 | Marketing | 0 |

Marketing should be a team sport, so to speak. Your strategies and campaigns shouldn’t be developed without input from on-site teams, who are your eyes and ears at a property.

Preview: 2017 NMHC Student Housing Conference & Exposition

by Melanie McIntyre | Sep 21, 2017 | The Apartment Industry | 0 |

The 2017 NMHC Student Housing Conference & Exposition is going down next week in Tampa, so what better time to turn our attention to student renters?

Catering Your Marketing To Your Prospects

by Melanie McIntyre | Sep 13, 2017 | Marketing | 0 |

When it comes to marketing, a one-size-fits-all is approach is rarely the way to go. You’ve got to tailor your message to your target audience if you want to see results.

The Dos And Don’ts Of Lead Follow-Up

by Melanie McIntyre | Aug 30, 2017 | Lead Follow-Up | 0 |

Lead follow-up is important– that’s undeniable. Whether our leasing teams are doing it well is another story.

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Craigslist for Apartments, Part II

by Mike | Jan 19, 2010 | Marketing | 11 |

Last week’s discussion about marketing apartments on Craigslist stirred up a lot of questions. So many in fact, we wanted to follow it up with a Part II to address some of the great questions that came in. Here are some of...