Welcome to the Apartment Chat!

#AptChat was previously a weekly discussion about the apartment industry housed on Twitter. However, we've since developed a new framework to continue building our community of engaged, informed apartment marketers.

19 January 2018 ~ 0 Comments

Innovation Hall: Key Takeaways from CES 2018

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Hot off the heels of NMHC this week and CES (the Consumer Electronics Show) last week, it seems the right time to sift through the latest news. Innovation Hall is a new series presented by #AptChat established to inform readers on technological advancements impacting the multifamily industry.

10 October 2017 ~ 2 Comments

4 Consistent Habits That Led Me To My Multifamily Dream Job

4 consistent habits that led me to my multifamily dream job

When I started in the multifamily industry nearly 20 years ago as a leasing consultant, I wanted more. I was also hungry to get to the next level.

27 September 2017 ~ 0 Comments

Keeping On-Site Teams Engaged In Your Marketing

keeping on-site teams engaged in your marketing

Marketing should be a team sport, so to speak. Your strategies and campaigns shouldn’t be developed without input from on-site teams, who are your eyes and ears at a property.

21 September 2017 ~ 0 Comments

Preview: 2017 NMHC Student Housing Conference & Exposition

Preview: NMHC Student Housing Conference & Exposition

The 2017 NMHC Student Housing Conference & Exposition is going down next week in Tampa, so what better time to turn our attention to student renters?

13 September 2017 ~ 0 Comments

Catering Your Marketing To Your Prospects

catering your marketing to your prospects

When it comes to marketing, a one-size-fits-all is approach is rarely the way to go. You’ve got to tailor your message to your target audience if you want to see results.

30 August 2017 ~ 0 Comments

The Dos And Don’ts Of Lead Follow-Up

dos and don't of lead follow-up

Lead follow-up is important– that’s undeniable. Whether our leasing teams are doing it well is another story.

22 August 2017 ~ 0 Comments



During this week’s #AptChat you called the shots, choosing the topics and asking the questions.

17 August 2017 ~ 0 Comments

Running Effective Social Media Contests For Your Apartment Community

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Social media contests are a great way to engage with your residents, and they can even produce content that can be used in future marketing materials. But they’re not foolproof.

08 August 2017 ~ 0 Comments

The Art of Staging Units & Giving Amazing Tour Presentations

staging units and giving tour presentations

Websites and video technology have significantly altered the apartment shopping process. Today, prospects are armed with lots of information about your community before they even set foot on the property— if they actually visit.

02 August 2017 ~ 0 Comments

Winning The Lease

winning leases

Is it promotions, incentives, amenities, or the experience that win leases? None of the above?

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