With the 2017 Apartment Internet Marketing Conference underway, it seemed like the perfect time to discuss the latest marketing trends impacting multifamily.
So, during this week’s #AptChat we talked about a variety of digital and non-digital industry marketing trends, including AI, Snapchat, and personalized communication; these are the highlights. (Click on the links to jump straight to a specific question.)
- In your view, what are the most significant marketing trends impacting multifamily today? In the next 12-18 months?
- What about social media? What are the trends in social we need to know about? What about tying social back to business results?
- What is your biggest concern about the trends you’re seeing? Staffing? Speed to execute? Budgets? What’s holding you back?
In your view, what are the most significant marketing trends impacting multifamily today? In the next 12-18 months?
@AptChat A1) Pretty clear that #AI and chatbots made a splash at #AIMconf yesterday. We can see that trend exploding in the next 12-18 #Aptchat
— Respage (@Respage) May 9, 2017
@AptChat Well, @thomas_prommer was talking almost full marketing automation. Though that’s more than 18 months away. #aptchat
— Respage (@Respage) May 9, 2017
@AptChat @thomas_prommer Adding to that, we’re already automating much of what was manual just two years ago. Prime example: https://t.co/UtAx60PXZa #Aptchat
— Respage (@Respage) May 9, 2017
@AptChat A1: Location based is becoming a big focus. The “near me” searches are very important #aptchat
— NAA (Natl Apt Assn) (@NAAhq) May 9, 2017
@AptChat Start with the basics. Make sure you have all your apartments listed and then work on reputation management so you rank high #aptchat
— NAA (Natl Apt Assn) (@NAAhq) May 9, 2017
@NAAhq 100%! As much as we want to talk trends, they only matter if we’re already executing on the basics, right? #AptChat
— Apartment Chat (@AptChat) May 9, 2017
@AptChat The opportunity to use AI to deliver a better ‘individualized’ experience is exciting #aptchat
— Holli Beckman (@Apartmentalist) May 9, 2017
@AptChat A coffee shop push a notification Mon AM asking if you want your reg order+knows your location via the app so coffee is hot when you arrive
— Holli Beckman (@Apartmentalist) May 9, 2017
Oh now this is getting fancy… #AptChat https://t.co/PaMBvdWucD
— Apartment Chat (@AptChat) May 9, 2017
What about social media? What are the trends in social we need to know about? What about tying social back to business results?
@AptChat Clay Hicks mentioned that his residents prefer FB communication.I was surprised especially since everyone says FB is decline #AptChat
— Holli Beckman (@Apartmentalist) May 9, 2017
@AptChat Yup..his point was, none of us would have guessed that, but that’s the whole point of trusting the data not just ‘the way it’s always been’
— Holli Beckman (@Apartmentalist) May 9, 2017
@Apartmentalist @AptChat Curious who thinks FB is in decline. Maybe not the best for Gen Z, but it’s great for Millennials and Boomers (biggest rent demos) #Aptchat
— Respage (@Respage) May 9, 2017
@Respage @AptChat Users are not shadings as much, ‘Snapchat is king’ I’m not saying I agree, but media has been writing that for years pic.twitter.com/wH6I3yEaHf
— Holli Beckman (@Apartmentalist) May 9, 2017
@Apartmentalist @AptChat Agreed. But growth is attributed to people who aren’t old enough to rent yet. Meanwhile, downsizing Boomers use FB like “cray.” #aptchat
— Respage (@Respage) May 9, 2017
@AptChat @Respage The resident focus group just said they follow the apartment community’s Insta
— Holli Beckman (@Apartmentalist) May 9, 2017
@AptChat @Respage @Apartmentalist Great to follow the apartment’s IG geotag to see what others are posting about at properties. Source for shared user content #AptChat
— Places4Students (@Places4Students) May 9, 2017
@AptChat Also – You can get paid social ads out there for far less than print brochures. And their much more targeted. It’s a no brainer. #aptchat
— Respage (@Respage) May 9, 2017
@AptChat A lot of attention on #Snapchat marketing, but paid options are limited. We investigated – https://t.co/DXERDHWZNk #AptChat
— Places4Students (@Places4Students) May 9, 2017
@Places4Students @AptChat Add to this limited targeting capabilities compared to FB. Snapchat is more akin to TV and print advertising than it is to social. #AptChat
— Respage (@Respage) May 9, 2017
@Respage @AptChat Spot on comparison. Snapchat will hopefully roll out more advertiser support and targeting options in the future #AptChat
— Places4Students (@Places4Students) May 9, 2017
What is your biggest concern about the trends you’re seeing? Staffing? Speed to execute? Budgets? What’s holding you back?
@AptChat Overautomation of marketing and social media. Automation is good, but can’t entirely remove the human element. #AptChat
— Places4Students (@Places4Students) May 9, 2017
Are there other marketing trends that you think should be on our radar? Share them in the #AptChat Facebook group!
Our next #AptChat is slated for Tuesday, May 16, 2017 at 12 pm Eastern, and we’ll be talking about how to get residents involved in your apartment marketing. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!
