With the 2017 Apartment Internet Marketing Conference underway, it seemed like the perfect time to discuss the latest marketing trends impacting multifamily.

So, during this week’s #AptChat we talked about a variety of digital and non-digital industry marketing trends, including AI, Snapchat, and personalized communication; these are the highlights. (Click on the links to jump straight to a specific question.)

In your view, what are the most significant marketing trends impacting multifamily today? In the next 12-18 months?

What about social media? What are the trends in social we need to know about? What about tying social back to business results?

What is your biggest concern about the trends you’re seeing? Staffing? Speed to execute? Budgets? What’s holding you back?

Are there other marketing trends that you think should be on our radar? Share them in the #AptChat Facebook group!

Our next #AptChat is slated for Tuesday, May 16, 2017 at 12 pm Eastern, and we’ll be talking about how to get residents involved in your apartment marketing. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!