When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.
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Brand consistency across digital and print marketing collateral is essential, and standards and tools that are easy to share across your team and across properties make that easier to manage.
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Amazon Echo and Google Home have put smart home technology back into the spotlight. What does that tech mean for the apartment industry, specifically marketers?
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The future is technology-focused, according to #AptChat Nation, who cite artificial intelligence, automation, and virtual reality as key components in tomorrow’s apartment marketing.
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The theme of next week’s MFE Multifamily Executive Conference is “Operational Excellence,” so it seemed particularly timely to discuss how marketing and operations folks can collaborate effectively.
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If there’s one topic that just about everyone in the apartment industry has an opinion on, it’s staffing. And as marketing and leasing operations change, the number of people needed to get those jobs done on any given day fluctuates.
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For our latest #AptChat, we took things back to basics. We wanted to know what apartment marketers consider essential to getting their job done right, what should be in place before they even think about investing in advertising.
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Although there are more resources than ever before to help you know when to contact prospects and which ones are the most interested in buying from you, follow-up is still a struggle for many apartment companies.
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Mobile marketing for apartments is more important than ever before.
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This week, the #AptChat was all about you … your role as an apartment marketer, how...
Read MoreOur latest #AptChat focused on the latest trends in new media for apartments. We talked about evolving content strategies, managing media strategies, and what new media we’ll be implementing this year. Check out the...
Read MoreOur latest #AptChat was a Free-For-All Friday. We focused mostly on resident communications through newsletters, blogs and text messages. Check out the highlights from our discussion, below: @maggieforrent we are launching...
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