Amazon Echo and Google Home have put smart home technology back into the spotlight. What does that tech mean for the apartment industry, specifically marketers?
That’s what we aimed to uncover during the latest #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)
- Q1: Do you use any smart home tech personally? And do you see more residents asking about smart home tech? What kind of devices?
- Q2: As a marketer, do you think residents will find a property more appealing if it offers smart home tech? Will they pay more?
- Q3: Are you planning for smart home data in your future marketing plans? Are you just looking at the devices that residents want?
Do you use any smart home tech personally? And do you see more residents asking about smart home tech? What kind of devices?
Use Alexa at home to turn on devices via voice and get business hours for local businesses #AptChat
— RokitNow (@RokitNowInc) March 28, 2017
@AptChat Logitech Harmony skill. Not sure what skill answers the business hours when I ask but it’s useful #AptChat
— RokitNow (@RokitNowInc) March 28, 2017
A1: we only have smart lighting, but I use Siri all the time for looking up information, setting reminders, etc #aptchat
— Jordan Easley (@Uncle_Doodah) March 28, 2017
@AptChat a1- closest we have right now are chromecasts.My wishlist includes Google home or Alexa, Ring, Nest… but for now, no #aptchat
— Heather Blume (@artchickhb) March 28, 2017
@AptChat I have @nest #googlehome @smartthings @tweethue #phillipshue @generalelectric smart switches & Iris stuff… Makes for a cool home
— Jake Zachariah (@jake_zachariah) March 28, 2017
@AptChat @nest @smartthings @tweethue @generalelectric Residents are asking more smart tech– at least the connectivity, but definitely makes you step out from comps if you can provide
— Jake Zachariah (@jake_zachariah) March 28, 2017
As a marketer, do you think residents will find a property more appealing if it offers smart home tech? Will they pay more?
If marketed clearly, absolutely. @ThinkMixedUse is working on a smart apt project here in Indy #aptchat
— Jordan Easley (@Uncle_Doodah) March 28, 2017
.@AptChat depends on the tech – @JTurnerResearch recently published some interesting stats on smart tech preferences #AptChat pic.twitter.com/VeNeq1wB1U
— Places4Students (@Places4Students) March 28, 2017
@AptChat for those curious, full @JTurnerResearch report available for download here – https://t.co/YeWvDRu99r #AptChat
— Places4Students (@Places4Students) March 28, 2017
@Places4Students @JTurnerResearch That’s fascinating … certainly not what you might expect to see based on consumer tech media. #AptChat
— Apartment Chat (@AptChat) March 28, 2017
@AptChat @Places4Students seems like the survey respondents took the items at the top for granted? Not as desirable when everyone has it now
— Jordan Easley (@Uncle_Doodah) March 28, 2017
@Uncle_Doodah @AptChat @Places4Students Yes, you have to be unique. When all options provide it, the value drops. Like the value of including a refrigerator ?
— Jake Zachariah (@jake_zachariah) March 28, 2017
Are you planning for smart home data in your future marketing plans? Are you just looking at the devices that residents want?
A3: Think there is an opportunity for ILS’ to leverage Alexa & Google Home to provide voice results for apt searches & request info #AptChat
— RokitNow (@RokitNowInc) March 28, 2017
@StephanieOehler @AptChat in certain markets, I think so – esp in cities where tech jobs are booming. Certainly not everywhere, though
— Jordan Easley (@Uncle_Doodah) March 28, 2017
Did anyone attend the smart home session at Optech? #aptchat
— Jordan Easley (@Uncle_Doodah) March 28, 2017
Main takeaway for me was, for new dev, you have to think 1-2 years out – what will people need by the time const is done? #aptchat
— Jordan Easley (@Uncle_Doodah) March 28, 2017
@AptChat Smart mirrors would be an awesome amenity 🙂 #AptChat
— RokitNow (@RokitNowInc) March 28, 2017
Our next #AptChat is slated for Tuesday, April 4, 2017 at 12 pm Eastern, and we’ll be discussing smart home technology for apartments. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!
