The future is technology-focused, according to #AptChat Nation, who cite artificial intelligence, automation, and virtual reality as key components in tomorrow’s apartment marketing.

In addition to which tech trends will affect the industry most, we asked chat participants what they think they’ll be doing in a year that they aren’t doing much of now, and who might be needed to carry out those tasks; these are the highlights. (Click on the links to jump straight to a specific question.)

What are the biggest consumer/marketing/tech trends that will impact the future of apartment marketing?

What do you think you’ll be doing a lot more of in your marketing a year from now that you’re not doing much today? All video?

What’s your “dark horse” outlier prediction for apartment marketing? Which companies might enter and really shake things up?

Our last #AptChat of 2016 is slated for Tuesday, December 20, 2016 at 12 pm Eastern, and we’ll be discussing marketing New Year’s resolutions. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!