Apartment marketers know that fast, professional, relevant follow-up is key to closing a deal. Enter remarketing.

This new-ish tactic (also known as retargeting) helps you stay in front of warm prospects as they surf Facebook, Google and other sites around the web.

During our latest #AptChat, we talked about remarketing at length— how it works, how you can use it to win more business, and which sites and ad networks are performing well. These are the highlights. (Click on the links to jump straight to a specific question.)

First, who can explain remarketing? How would you describe it, and how can it be used to advertise apartments?

What sites & ad networks are you using for remarketing to website visitors? Which ones are performing well for you?

What kind of messages work best for remarketing? How do you bring someone back to your site after they’ve left?

What kinds of costs are you seeing for remarketing? How does it compare to other online ad options?

What are some things to keep in mind when remarketing? Are there any pitfalls or lessons learned?

During our next #AptChat —on Tuesday, May 31, 2016 at 12 pm Eastern— we’ll be discussing the newest of the new in social media. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!