Rebranding, if done right, is an huge task and should not be taken lightly. Aesthetic changes, like a new font for your logo, are just the tip of the iceberg.

For a rundown of the things apartment companies should consider when rebranding a property, as well as details that often slip through the cracks, check out these highlights from our latest #AptChat. (Click on the links to jump straight to a specific question.)

What are the most important things to keep in mind when rebranding a property?

Are you seeing more companies trying to rebrand properties now, due to increased focus on online reputation?

What are some details that always tend to get overlooked during a rebrand? What always seem to get missed or forgotten?

When rebranding a property, how much should the brand of the owner or the management co. be considered?

What did we miss? What questions do *you* have about rebranding a property? Any last-minute tips for us?

Our next #AptChat is slated for Tuesday, August 23, 2016 at 12 pm Eastern, and we’ll be discussing how to market your apartments to pet owners. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!