Thanks to a low level of apartment vacancies, rent rates are rising across the country. This is good for landlords and challenging for apartment marketers.

Selling higher rents, and increasing ancillary revenue, requires strategic and innovative thinking. So we asked our chat participants how they position rates, what selling techniques they use, and whether they offer products and services to boost ancillary income.

Here are the highlights from this week’s chat. (Hit the links to jump straight to a specific question.)

As rents increase across the country, what are the main factors that go into your rent rates? How are you positioning rates?

What are some good techniques to help you sell your price, especially if you use rev mgmt or know rates are going up soon?

What are some good ways to apply psychology to leasing (creating urgency, FOMO, etc.)? Any you’ve found work really well?

Do you offer other “products” or services to help increase ancillary revenue? What are your favorite ancillary income ideas?

Our next #AptChat will be Tuesday, October 20, 2015 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!