With social platforms constantly cropping up, being a socially savvy marketer is no small feat— and the learning curve never really ends.

So there’s no better time than the present to discuss what’s new, what’s next and, more importantly, where your customers are. Which brings us to this week’s #AptChat, where we discussed all of the above and then some.

These are the highlights. (Click on the links to jump straight to a specific question.)

Personally, what “new” social sites/apps are you using regularly? Snapchat? WhatsApp? Periscope? Instagram? Any others?

Based on personal observation, which social sites/apps do you see your customers using more often lately?

How is your social/content strategy shifting? Are you spending more time marketing on “new” sites, or mostly watching for now?

Are there any big overarching themes you’re seeing in where social is going? Is “dark social” going to dominate? Video/images?

If you’re starting from scratch with a social plan today, where would you start? What’s the objective? Where do you go first?

During our next #AptChat —on Tuesday, June 7, 2016 at 12 pm Eastern— we’ll be talking about marketing through the move-in. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!