After stops at the AIM and Landlord WebCon conferences, #AptChat has returned!

We got back into the swing of things with a discussion about the best ways to generate website traffic, from Craigslist ads to content marketing. And if our chat is any indication, there are clear winners.

These are the highlights. (Click on the links to jump straight to a specific question.)

What are the marketing tactics or channels that are working best for you today?

What about effectiveness? What tactics/channels drive the highest rate of lease conversions? And why do you think that is?

How well are ILSs and Craigslist performing for you? If you need traffic, are those options at/near the top of your list?

All the social talk has focused on ads. What about content marketing? Still a thing? How are you honing your content strategy?

How much of your social strategy is focused on sharing owned & resident-generated content vs. more general memes/links?

What’s the most underrated traffic tactic/idea/source in your arsenal right now (that you’re willing to share)?

And what’s the traffic-generating tactic/channel that you’re most excited to try next and add to your marketing mix?

Thanks, #AptChat Nation, for an abundance of meaty anecdotes and insights!

Our next #AptChat will be Tuesday, May 24, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!