As you’ve surely heard, the use of video in marketing is on the rise.

With cameras in every smartphone user’s pocket and no shortage of social video platforms, creating and sharing video has never been easier. And we wanted the scoop on how you’re using it.

What kinds of videos are you creating? Which are best for marketing apartment communities? Who is doing video for real estate well?

Here are a few highlights from this week’s discussion. (Hit the links to jump straight to a specific question.)

Are you currently using video in your marketing? If so, what kind of videos are you creating/sharing?

What types of videos do you think are most effective at helping companies market their apartment communities? What works?

Who is doing video for real estate really well? What are some examples we can learn from, and why do you like them?

Example Apartment Videos

Eilan Apartments in San Antonio

2400 Penn Apartments in Washington, D.C.

Union Street Flats

Do you know of anyone (even a company outside the real estate industry) who is creating compelling video content? If you have a video you’d like to share, feel free to link it up in the comments.

Our next #AptChat will be Tuesday, August 25th at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!