These days, incorporating social media in the marketing mix is second nature for most apartment marketers. However, many still wrestle with how to leverage it effectively.

We’re eager to know how savvy marketers are using social to connect with residents, prospects and local businesses, and to build brand advocates. And who better to tell us than our sharp #AptChat participants?

Here are the highlights from this week’s chat. (Hit the links to jump straight to a specific question.)