Our latest #AptChat focused on content marketing for apartments. We talked about types of content marketing, planning a content roadmap and measuring the success of your content marketing efforts. Check out the highlights from our discussion below:

Question 1: What types of content marketing work best for apartments? What are some things that have worked well for you?

Question 2: What’s on your content roadmap? What will you do more of in the next 12 months? Less?

Question 3: How do you plan your content? What topics do you cover? What mediums? Unique approach for each property, or portfolio approach?

Question 4: How are you measuring the success of your content marketing efforts? What advice would you offer?

Now it’s your turn…what would you add to our discussion? Leave a comment and let us know!

We’re taking this week off for Thanksgiving, but we’ll be back with a Free-For-All Friday on November 30 at 4:00 pm EST.