Our latest #AptChat was all about measuring the success of your marketing. We wanted to know how you monitor and track your marketing sources and measure results. We also wanted to hear what you do with this information, and how it affects your strategy moving forward.
Here are some of the highlights:
Q1: Besides leads and leases, what are some key marketing metrics that you regularly monitor at your properties?
Does anyone use lead tracking software to measure the success of your marketing? May use Lead Tracking Solutions from @YardiNews #aptchat
— Seth D. Cohen (@sdcohen) May 18, 2012
This is related to leads but you have to know where the lead came from. #aptchat
— Paul Petersen (@paulepetersen) May 18, 2012
We look at website traffic including, visits, visitors, pageviews, time on site, bounce rate, referrals, search terms, and mobile. #aptchat
— Resite Online (@resiteonline) May 18, 2012
@30lines We monitor it to see trends, and look for ways that we can improve results. Ultimately the goal is more Leads and Leases. #aptchat
— Resite Online (@resiteonline) May 18, 2012
Google Analytics is a must. #aptchat
— Resite Online (@resiteonline) May 18, 2012
Q2: How do you know which lead sources are working best?
@AptChat Ask all leads, phone, walk-ins. Clarify and ask again. #aptchat
— Paul Petersen (@paulepetersen) May 18, 2012
Q2a: How do you account for leads that come from multiple sources?
Often times its a combination of lead sources that pushes a prospect over the hump. Referral > drive by > Google search > website. #aptchat
— Resite Online (@resiteonline) May 18, 2012
@30linesI think it’s hard to account for all sources, because they may have acquired an awareness&comprehension over time #AptChat
— Paint SCENTsations (@PaintScents) May 18, 2012
Q3: What are some effective tools to help better track marketing sources & results (besides Google Analytics)?
@AptChat I’m going to start using leading tracking software such as Lead2Lease or Lead Tracking Solutions #aptchat
— Seth D. Cohen (@sdcohen) May 18, 2012
@AptChat So many sophisticated tracking solutions out there. Utilize the technology available to this industry – amazing stuff #aptchat
— Seth D. Cohen (@sdcohen) May 18, 2012
Q4: How often do you review your marketing data? How does the data inform your planning & decisions going forward?
@AptChat We send out traffic and source data every week. Review marketing channels every month #aptchat
— Seth D. Cohen (@sdcohen) May 18, 2012
Now it’s your turn … what are some of the top things that you’re doing to measure the success of your marketing efforts? Where are you trying to get better? Leave your input in the comments!
Be sure to join our Free-For-All Friday #AptChat on May 25 at 4 pm EST. You ask the questions, you set the topics!
