Marketers often have to prove their worth to the rest of their team, largely because their efforts are considered an expense rather than an investment.

To combat that notion, it’s important to prove the ROI of your tactics and to communicate them early and often. We discussed these concepts and more during our latest #AptChat; here are the highlights. (Click on the links to jump straight to a specific question.)

What are the top ways you typically show your marketing is working for your properties? What do you usually focus on?

What is the typical perception of marketing from the C-suite? How do you help them see it as an investment (not an expense)?

How do you share your current marketing activities/campaigns with the onsite staff so they know it? What are some tips for this?

Where do we tend to fall short in communicating the value of marketing? What are the areas where we can still improve?

Our next #Apt Chat is slated for Tuesday, December 13, 2016 at 12 pm Eastern, and we’ll be discussing the future of apartment marketing. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!