Communicating the value of your marketing to the C-Suite isn’t always easy, especially when it comes to proving the effectiveness of your efforts.

For a leg up, check out these highlights from our latest #AptChat, which focused on the questions senior leadership asks most, the metrics you’re reporting, and where you can turn for help. (Click on the links to jump straight to a specific question.)

How much does your executive team focus on marketing? What marketing questions do they tend to ask most?

What are the key marketing metrics you report to your C-suite? How often are you providing updates?

What do you wish your executive team knew (or better understood) about marketing today, and where marketing is going?

How can your vendor partners help you better communicate your marketing efforts? What data, reports, etc. would help most?

Our next #AptChat is slated for Tuesday, August 16, 2016 at 12 pm Eastern, and we’ll be discussing how to rebrand an asset. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!