In the event of an acquisition or management takeover, thoughtful planning and organization pave the way for a smooth transition.

To keep your marketing team from being left in the lurch, consider the advice and suggestions that were shared during our latest #AptChat, guest moderated by Lori Valenti Webb, Director of Marketing for Lennar Multifamily. (Click on the links to jump straight to a specific question.)

What are some of the most important marketing considerations to keep in mind before/during/after a property acquisition?

Is there an ideal schedule for when you need to complete certain marketing tasks? How do you approach/manage that schedule?

What are some things you can do to make the transition go as smooth as possible (from either side of the transaction)?

Thinking digital, how do you leverage anything that was working well (reviews, SEO, social, etc.)? What are some tips here?

Special thanks to Lori for being our guest moderator this week. You’re welcome back any time!

Our next #AptChat is slated for Tuesday, October 25, 2016 at 12 pm Eastern. We’ll be discussing philanthropy and social good, and how apartment companies can make a difference in the community. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!