The Ideal Apartment Marketing Team

Imagine you had the power to reinvent your marketing department today to meet the ever-changing demands of the apartment industry. What would you do?

It’s a weighty question— one that led to an illuminating Apartment Chat. As participants shared their biggest wishes, the discussion turned toward the inner workings of their departments at the moment.

The following are highlights from this week’s chat about the ideal apartment marketing team. (Hit the links to jump straight to a specific question.)

• Q1: What’s the structure of your marketing team today? Who’s responsible for what?
• Q2: If you could outsource just 1 thing from your department, what would you take off your plate completely?

---

What’s the structure of your marketing team today? Who’s responsible for what?

@AptChat it could be better (reason I’m here). I’d rather see a corporate mktg/adv. team & a promo team that leads the sites #AptChat

— Melanie Ling (@HoorayMel) September 15, 2015

@AptChat The Big Boss, Content Mgr, Interactive Designer to handle web/print, a data ninja & plucky promos person #AptChat — Melanie Ling (@HoorayMel) September 15, 2015

@AptChat Our sites are overloaded with operations, leasing & Res. Mgmt. As frontline, I rely on them for feedback on ideas. #AptChat

— Melanie Ling (@HoorayMel) September 15, 2015

Q1 Our marketing team got displaced. We have a few people who do little bits of specialities. But dedicated person is in discussion #AptChat — Craig Meddin (@CraigMeddin) September 15, 2015

#AptChat That’s why I was hired @CraigMeddin I think you’ll see a huge difference, but now I’d love to add a content person and designer.

— Melanie Ling (@HoorayMel) September 15, 2015

@HoorayMel We have freelancer (who helps us immensely). Between both brands blog 3x / week. Assigning content creation didn’t work #AptChat — Craig Meddin (@CraigMeddin) September 15, 2015

@CraigMeddin I was just gonna say, “I’d run things like a magazine” but @Apartmentalist beat me to the punch. #AptChat

— Melanie Ling (@HoorayMel) September 15, 2015

A1. We’ve transitioned to more of a newsroom than a marketing dept. 1 content manger+1 admin+2 part content/part strategy peeps #aptchat — Holli Beckman (@Apartmentalist) September 15, 2015

@Apartmentalist All working out of the corporate office? Do the properties maintain any marketing responsibilities? #AptChat

— Apartment Chat (@AptChat) September 15, 2015

@AptChat when a new prop opens, employees spend 2 weeks w/marketing to understand what content we need-why we need it+how we do it #aptchat — Holli Beckman (@Apartmentalist) September 15, 2015

@Apartmentalist @AptChat Uhhh that sounds like heaven! Especially the why and how.

— Melanie Ling (@HoorayMel) September 15, 2015

@HoorayMel @AptChat then we’re not just ‘bugging them for pictures’….they get the strategy behind the ask! #aptchat — Holli Beckman (@Apartmentalist) September 15, 2015

---

 

If you could outsource just 1 thing from your department, what would you take off your plate completely?

@Apartmentalist That’s a hard question. I want blog/content in house, but I don’t have the means, so I would *have to* outsource #AptChat

— Melanie Ling (@HoorayMel) September 15, 2015

All goes back to numbers,right? If a piece of content that takes 1 person 3hrs to produce converts to 1 lease that’s $24k from $150 #aptchat — Holli Beckman (@Apartmentalist) September 15, 2015

Isn’t that ROI enough of an argument? #aptchat

— Holli Beckman (@Apartmentalist) September 15, 2015

@Apartmentalist How do you educate? So it doesn’t get counted as search engine or drive by? #AptChat — Craig Meddin (@CraigMeddin) September 15, 2015

@CraigMeddin analytics, landing pages and segmented audiences…oh my! #aptchat

— Holli Beckman (@Apartmentalist) September 15, 2015

@Apartmentalist So it’s still the ol’ constant proving of validity? I gotcha. We chat about this topic often. #aptchat — Craig Meddin (@CraigMeddin) September 15, 2015

@CraigMeddin Yup. It’s getting easier and the numbers just speak for themselves. #aptchat

— Holli Beckman (@Apartmentalist) September 15, 2015

What does your ideal marketing team look like? Tell us in the comments below.

Our next #AptChat will be Tuesday, September 22nd at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!