Imagine you had the power to reinvent your marketing department today to meet the ever-changing demands of the apartment industry. What would you do?

It’s a weighty question— one that led to an illuminating Apartment Chat. As participants shared their biggest wishes, the discussion turned toward the inner workings of their departments at the moment.

The following are highlights from this week’s chat about the ideal apartment marketing team. (Hit the links to jump straight to a specific question.)

What’s the structure of your marketing team today? Who’s responsible for what?


If you could outsource just 1 thing from your department, what would you take off your plate completely?

What does your ideal marketing team look like? Tell us in the comments below.

Our next #AptChat will be Tuesday, September 22nd at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!