Apartment marketers are selling more than floor plans and features and amenities. You’re selling a lifestyle, and storytelling is one of the best ways to do that.

By chronicling the people, places and activities that make a property unique you create multiple opportunities to intrigue and engage prospects and residents. And you give fans plenty to talk about with their networks.

For storytelling tips and tactics that get results, check out these highlights from our latest #AptChat. (Click on the links to jump straight to a specific question.)

What are some ways to create a story for your property? Do you share stories of your team? Your residents? The neighborhood?

What are some ways that apartment marketers can share their properties’ stories? Is a blog the best way to do that?

How do you communicate the story you want to tell to your team? Do you provide guidance for what content to look for? Language?

What are some ways to get your residents and local partners to help you share your story? Ideas beyond testimonials?

How do you know what kinds of stories your residents/prospects want to hear? Do you ask about charities? Favorite businesses?

Our next #AptChat will be Tuesday, February 23, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!