The battle for renters is rarely easy, and it can be especially grueling when you’re not the bright, shiny, new apartment community.

What can you do to set yourself apart from the competition? How do you train your leasing teams who are on the front lines? Where do you invest your marketing dollars?

We asked these questions and more during our latest #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)

How much competition are you seeing from new lease-ups in your market? What are some things you do to stand out?

What are some things you can do when you don’t have all the amenities found in new properties? How do you create lifestyle?

What do we need to keep in mind when training our on-site teams who are facing increased local competition? Any tips here?

Does new competition influence your marketing investments? More frequent renovations/photos? Bigger campaigns? Anything else?

Our next #AptChat is slated for Tuesday, February 14, 2017 at 12 pm Eastern, and we’ll be discussing how to reach international renter prospects. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!