The rise of video marketing is easy to understand when you consider the recent strides in technology and social integration, as well as video’s ability to communicate your brand story, engage consumers and convert them into customers.

In fact, statistics show that including video on a landing page can increase conversion by 80%; video in an email leads to a 200-300% increase in the click-through rate; and real estate listings that include a video receive 403% more inquiries than those without.

To help apartment marketers navigate this powerful medium, we used our latest #AptChat to talk through what types of video you should be producing, how to get started, where you should promote your content and more. These are the highlights. (Click on the links to jump straight to a specific question.)

We know video is becoming increasingly important for marketing. What are the basic types of videos we should be producing?

If you haven’t done much video before, what are the first things to consider when you’re getting started? What are the basics?

What are the best ways to make sure your videos are seen by your potential customers? How do you promote your video content?

Let’s talk social media. Is there a different approach to video on social? What sites matter most for reaching renters?

Our next #AptChat is slated for Tuesday, February 7, 2017 at 12 pm Eastern, and we’ll be discussing how to stand out against local competition. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!