“Marketing automation” is a popular buzzword in the marketing industry at the moment, but a lot of folks aren’t even sure what it is, let alone how to use it. But statistics suggest it’s worth understanding.

Businesses that use marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher conversion rates on average, according to research. Impressive, right?

During this week’s #AptChat, we discussed who’s doing marketing automation well, how apartment marketers are using it, how to track performance and more; these are the highlights. (Click on the links to jump straight to a specific question.)

What the heck is marketing automation anyway? How would you define it? Are you automating any of your marketing today?

What are some good examples of automation? What are the types of things you have in place or want to work on next?

What are some things you might need to better use automation in your marketing? (More education, integrations w/ PMS/ILS, etc.)

Our industry puts so much weight on leads and “cost per lead”. How would you track performance of marketing to existing leads?

Our next #AptChat is slated for Tuesday, January 31, 2017 at 12 pm Eastern, and we’ll be discussing video marketing trends. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!