With more apartment hunters beginning their search online, Internet Listing Sites are more important than ever before, and properties have to set themselves apart when prospects contacts them through an ILS.

But how?

That question was at the center of this week’s #AptChat; these are the highlights.

How can properties set themselves apart after a prospect contacts them through an ILS?

In light of this discussion, it seems we need an entire chat about follow-up and improving response times!

Until then, check out this Pinterest board dedicated to lead response time, created by #AptChat participant Heather Blume (@artchickhb).

Our next #AptChat will be Tuesday, November 17, 2015 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!