To be an effective marketer, you have to be able to glean insights from the metrics you’re tracking. But that’s often easier said than done.

It can be difficult to determine which metrics are the most important and what they’re actually indicating— and then there’s the matter of making sure your team is able to analyze and act on that information. This week’s #AptChat covered all that and more.

In fact, it was such an engaging discussion that we’re planning to tackle several questions we weren’t able to get to during a chat in the near future; these are the highlights. (Click on the links to jump straight to a specific question.)

What are the most important metrics you tend to focus on most to determine how your apartment marketing is performing?

What do you want your site teams to be able to measure/analyze? What are the basics that you want them to understand & act on?

We look at so many numbers… maybe the question is which metrics are NOT (as) important (as we think they may be)?

What marketing metrics are you trying to improve next year? What would you (or your exec team) like to see perform better?

Other questions #AptChat Nation would like to tackle during a follow-up discussion:

  • How do property managers decide which ILSs to use?
  • What value do apartment marketers place on Google ads?

If you’ve got additional questions, feel free to tweet them to us!

Our next #Apt Chat is slated for Tuesday, December 6, 2016 at 12 pm Eastern, and we’ll be discussing how to showcase your marketing results and accomplishments. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!