The start of a new year presents the perfect opportunity to make change, so what better time to focus on what you want to do differently with your marketing?

During our first #AptChat of 2016, we discussed your goals, influential trends, shifts you’d like to see in the industry, and what you plan to stop doing. These are the highlights. (Hit the links to jump straight to a specific question.)

What’s the single biggest marketing priority/goal you want to accomplish in 2016? What are you doing to get there?

What overall trends in marketing, tech & consumer behavior are going to have the biggest influence on apartment mktg this year?

What changes would you like to see vendors or the industry as a whole work toward this year?

What do we need to resolve to *stop* doing in 2016? (Besides all using the same stock photos…)

Thanks for joining us this week! We’ve got lots of interesting chat topics in store for 2016, so stay tuned. 

Our next #AptChat will be Tuesday, January 12, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!