![[AptChat] 1:5:16 (Small)](http://aptchat.org/wp-content/uploads/2016/01/AptChat-1516-Small.jpg)
The start of a new year presents the perfect opportunity to make change, so what better time to focus on what you want to do differently with your marketing?
During our first #AptChat of 2016, we discussed your goals, influential trends, shifts you’d like to see in the industry, and what you plan to stop doing. These are the highlights. (Hit the links to jump straight to a specific question.)
- Q1: What’s the single biggest marketing priority/goal you want to accomplish in 2016? What are you doing to get there?
- Q2: What overall trends in marketing, tech & consumer behavior are going to have the biggest influence on apartment mktg this year?
- Q3: What changes would you like to see vendors or the industry as a whole work toward this year?
- Q4: What do we need to resolve to *stop* doing in 2016? (Besides all using the same stock photos…)
What’s the single biggest marketing priority/goal you want to accomplish in 2016? What are you doing to get there?
@AptChat fully integrate with Hubspot! #AptChat
— Leigh (@Lsub2013) January 5, 2016
@AptChat Get our stories heard. Content Content Content!
— Stephanie Gonzalez (@StephatVenterra) January 5, 2016
We plan on improving content and videos for 2016 #aptchat
— -ortiz~ (@ortizwastaken) January 5, 2016
@ortizwastaken Smart. What kind of content and videos are you working on? #AptChat
— Apartment Chat (@AptChat) January 5, 2016
@AptChat We’ll focus on helpful “hacks” & best practices “Top 5…” – Even if it leads prospects elsewhere. Value comes 1st. #aptchat
— -ortiz~ (@ortizwastaken) January 5, 2016
A1: Emphasize the importance of investing in quality photos/video assets (NOT STOCK PHOTOS) for conversion. #aptchat
— Nicole Mintiens (@Nicole_Mintiens) January 5, 2016
@AptChat @Nicole_Mintiens Do you think that stock photos are ALWAYS a bad thing? Specific properties NO STOCK, overall maybe some? #aptchat
— JS TAMERS (@JS_Tamers) January 5, 2016
@JS_Tamers Stock photos are obvious and can damage audience trust. If they MUST be used, do it sparingly and with caution. #aptchat #cro
— Nicole Mintiens (@Nicole_Mintiens) January 5, 2016
@AptChat @Nicole_Mintiens We don’t have it our budget, but we’ve noticed a need to be more selective. Custom photos. Good idea #aptchat
— -ortiz~ (@ortizwastaken) January 5, 2016
@Nicole_Mintiens Have you seen anyone in the industry who is doing this well already? #aptchat
— Kristi Fickert (@Marketing_Mommy) January 5, 2016
@Marketing_Mommy @Apartmentscom understands the importance of visuals in #UX & conversion. #aptchat #CRO pic.twitter.com/kgbXmeoPtt
— Nicole Mintiens (@Nicole_Mintiens) January 5, 2016
@Nicole_Mintiens @Marketing_Mommy @apartmentscom https://t.co/EoRvjGICpD does this really well #aptchat pic.twitter.com/mODu87kwur
— -ortiz~ (@ortizwastaken) January 5, 2016
@Nicole_Mintiens thanks, image quality is a focus for us…@apartmentfinder has similar visuals now following a December update #aptchat.
— Jack Robling (@jjrsays) January 5, 2016
If still in doubt about stock photos, read this by @conversionxl https://t.co/foh19s0vd9 #aptchat #cro pic.twitter.com/CynUsnNgyG
— Nicole Mintiens (@Nicole_Mintiens) January 5, 2016
What overall trends in marketing, tech & consumer behavior are going to have the biggest influence on apartment mktg this year?
@AptChat I don’t know about this year but I think beacon technology is a game changer for us. #Aptchat
— Stephanie Gonzalez (@StephatVenterra) January 5, 2016
A2: I’ve seen a lot of focus on “story” across the board, and it’s a focus our co is taking on. Genuine engagements, real stories #aptchat
— Khara (@leftnwrite08) January 5, 2016
What changes would you like to see vendors or the industry as a whole work toward this year?
@AptChat Sharing of information valuable to prospects/clients or recommendations for other vendor solutions they don’t support #aptchat
— -ortiz~ (@ortizwastaken) January 5, 2016
What do we need to resolve to *stop* doing in 2016? (Besides all using the same stock photos…)
A4: Aimlessly pursuing social media trends without active, focused game plans for each platform’s use! #aptchat
— Khara (@leftnwrite08) January 5, 2016
@AptChat Stop trying to be so safe. Experimentation in marketing needs an edge. People appreciate an edge. It’s interesting. #aptchat
— -ortiz~ (@ortizwastaken) January 5, 2016
A4: Stop using social ONLY for sales. Successful businesses depend upon: #aptchatpic.twitter.com/vnYjsrxcUV
— Nicole Mintiens (@Nicole_Mintiens) January 5, 2016
Thanks for joining us this week! We’ve got lots of interesting chat topics in store for 2016, so stay tuned.
Our next #AptChat will be Tuesday, January 12, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!
