Getting the most of out your advertising dollars requires vigilance. Not only do you have to stay on top of technological innovations, you constantly have to measure the effectiveness of your efforts and adjust accordingly.

To get a better sense of how apartment marketers fine tune their advertising strategy, we asked this week’s chat participants what they consider, what they’re testing, and what they want to try next.

Here are the highlights from this week’s conversation. (Hit the links to jump straight to a specific question.)

Did anyone catch the update from Google AdWords this week? Now you can target your email lists, which is a huge deal!

Ok, serious question: How do you determine your budgets for advertising? Is there a formula you use?

Are you doing any kind of A/B testing on your property website, emails, ads? If so, what are you testing?

What are some other new local outreach ideas you’re working on? Any crazy ideas you want to try next?

We always love hearing crazy marketing ideas! So if you’ve got one, feel free to share in the comments below.

Our next #AptChat will be Tuesday, October 6th at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!