Outreach marketing can reap a lot of rewards for your apartment community, but it’s important to remember that the reason you partner with another business is just as important as what you stand to gain.

Knowing why you’re working with them clarifies the purpose of your relationship, which makes it easier to get your team on board and to set goals, which are crucial for measuring success.

During our latest #AptChat, guest moderated by 30 Lines Vice President of Marketing & Training Kristi Fickert (@Marketing_Mommy on Twitter), we discussed the ins and outs of outreach marketing in today’s digital world; these are the highlights. (Click on the links to jump straight to a specific question.)

What are your biggest challenges when it comes to outreach marketing? (Time, money, training, etc.) What are the pain points?

How are you tracking your outreach efforts and tying that to ROI? Are you using any tools to better track its effectiveness?

How are you incorporating “digital” into your outreach efforts? Ideally, how would you like to incorporate digital?

Do you incentivize your teams in some way for completing outreach marketing? If so, what do you do? Or why not?

Where does the resident base come into play? How can they be better utilized for outreach marketing?

Our next #AptChat is slated for Tuesday, September 27, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!