Location-specific advertising is all the rage in retail these days, but we expect its use to jump in the months ahead as more marketers outside the industry become familiar with it.

Further, we think this new form of advertising —which uses a consumer’s location to provide them with particular ads on their mobile device— is ripe for use in apartment marketing.

To learn what kind of location-specific advertising early adopters in multi-family are doing, and how it’s working out for them, we made it the focus of our latest #AptChat. Here are the highlights. (Click on the links to jump straight to a specific question.)

Are you doing any kind of location-specific advertising today? If so, what, and how would you describe the results so far?

What are the geo-targeting ad options that you’re considering? Which ones do you think have the most potential for apartments?

Have you looked into Beacons at all, through Facebook or any other sources? Early thoughts on opportunities here?

What other questions do you have about geo-targeted ads?

Got any more questions about geo-targeted ads? We’ve love to hear ’em in the comments!

Our next #AptChat will be Tuesday, February 9, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!