Brands are increasingly using live streaming video, and it’s just a matter of time before the visual-heavy multifamily industry begins taking advantage of it, too. Or is it?

Camera shyness and the “imperfection” of live video have kept it from catching on, according to #AptChat participants. Nonetheless, the majority thinks eventually it will be embraced.

For additional insights from our latest chat, keep reading. (Click on the links to jump straight to a specific question.)

Have you experimented with live video at all, even personally? Have you watched a live video online (Facebook, Periscope, etc)?

How about live video chat? Is anyone using Skype, Hangouts, or FaceTime for their business?

Are you actively promoting live video (any platform) for your business? Do you let prospects know they can tour w/ video chat?

What are some ways to get leasing staff comfortable with new video technology? How do you reduce the “uncomfortable” factor?

What are other considerations you need to have in mind w/ live video? Lighting, calls to action, follow-up, resharing content?

What other thoughts/questions do you have about live video? Should we be doing more FaceTime/Periscope?

Our next #AptChat will be Tuesday, March 22, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!