Your property website is your online storefront, which means it should be both visually appealing and useful.

What that translates to in terms of form and function was at the center of this week’s #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)

What is the typical apartment hunter expecting to find on a property website? What are the absolute “must-haves” for your site?

What actions do prospects want to take from your site? What are the best “calls to action” that increase your website leads?

Should the website morph based on the viewing device or the traffic source? Do best practices change for mobile visitors?

Who can share some examples of apartment companies doing mobile websites really well today? Any links we can see?

What are some website trends apartment marketers need to be aware of? What tools/elements are we not using enough?

Our next #AptChat will be Tuesday, March 15, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!