To lure renters away from competitors, many apartment companies have built communities with impressive amenities or added them to existing communities.

However, if our latest Apartment Chat is any indication, renters are most interested in everyday conveniences, not extravagant extras.

Here are a few highlights from this week’s amenity marketing discussion. (Hit the links to jump straight to a specific question.)

In today’s market, are you seeing more residents demanding better amenities? What amenities are must-haves for renters?

We’ve seen a lot of over-the-top amenities recently. How much do these help? Do they deliver a strong return for the property?

What are under-appreciated amenities that we forget? What are amenities that we should *stop* offering?

What are *you* seeing when it comes to amenities? Any great examples you’ve seen out there? Any other questions/insights?

We mentioned seeing quite a few over-the-top amenities lately. For us, the one that takes the cake is this “sky pool” (seen in the header image on this post) across the pond in London. It’s 10 stories high and suspended between two apartment buildings!

Our next #AptChat will be Tuesday, September 1st at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!