At the very least, tech savvy and a keen understanding of the on-site sales process are required to become an outstanding marketer in today’s apartment industry.

What other knowledge and traits are required to attain marketing all star status, and to whom should we look for inspiration and innovation?

Those questions and more were discussed in the latest #AptChat; here are the highlights. (Click on the links to jump straight to a specific question.)

What do you think it takes to be an apartment marketing star today? What are the important skills that stand out in your mind?

What are you doing to stay on top of the latest marketing trends? What are your go-to resources, conferences, blogs, podcasts?

Who are the apartment marketing stars you’re learning from today? Who are the up-and-comers we should know about?

What are some ways to get corporate and onsite marketing working together? How do we cultivate the marketing stars in our orgs?

What’s one thing we can do to help you be the industry’s next marketing star? What do you want to learn/improve/discuss more?

Our next #AptChat will be Tuesday, March 8, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!