Natural disasters, crimes, and mental health emergencies are just a few events that, while rare, require a specific communication strategy. And it’s best not to decide that strategy in the moment, when stress levels and emotions are running high.
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Reputation management today is no easy task. When you’re not soliciting reviews or responding to them, you’re trying to convey that your community is more than just a bunch of apartments or even a 5 star review on Yelp.
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Technological advances have significantly changed the apartment shopping process – from the way prospects tour a property to the way they sign leases. (Hint: They don’t have to be on site to do either.)
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We live in an increasingly mobile society, which means more and more apartment companies are dealing with non-domestic prospects— a challenge and an opportunity.
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The battle for renters is rarely easy, and it can be especially grueling when you’re not the bright, shiny, new apartment community.
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