The rise of video marketing is easy to understand when you consider the recent strides in technology and social integration, as well as video’s ability to communicate your brand story, engage consumers and convert them into customers.
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“Marketing automation” is a popular buzzword in the marketing industry at the moment, but a lot of folks aren’t even sure what it is, let alone how to use it. But statistics suggest it’s worth understanding.
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One way to attract prospects and convert them to renters —and retain those renters— is to create and distribute content that’s valuable and relevant to them. It’s a technique called content marketing, and it’s become incredibly popular.
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Marketing campaigns, social media content, community engagement and more from outside the apartment industry can serve as valuable inspiration to those of us in it.
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With a new year on the horizon, it’s the perfect time to think about what we’d like to change about our marketing efforts and what we’d like to accomplish in 2017.
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