We live in an increasingly mobile society, which means more and more apartment companies are dealing with non-domestic prospects— a challenge and an opportunity.

Sometimes language and cultural differences mean your leasing staff has to put a little extra time and effort into assisting international renters, but the payoff can be immense. Word travels fast among these renter populations, and communities that provide outstanding customer service often get lots of referrals.

For the ins and outs of handling international renter prospects, check out the highlights from our latest #AptChat. (Click on the links to jump straight to a specific question.)

Have you worked on properties with international renter populations? If so, how are those folks typically learning about you?

Word of mouth (WOM) always seems important with international renters. What are some ways to generate more positive referrals?

Are there any “targeted” marketing efforts you’ve found that work well (international domains, popular apps, etc.)? Which ones?

Are there any communication gaps/cultural differences to be aware of? At move-in, move-out, other points in resident lifecycle?

Our next #AptChat is slated for Tuesday, February 21, 2017 at 12 pm Eastern, and we’ll be discussing how to turn your staff into your biggest brand cheerleaders. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!