Reputation management today is no easy task.

When you’re not soliciting reviews or responding to them (probably on several websites), you’re trying to convey that your community is more than just a bunch of apartments or even a 5 star review on Yelp. Because telling your community’s story —your values, your philanthropic efforts, your involvement in the surrounding neighborhood— is a proactive measure that can help your standing.

Word travels fast in the age of the Internet, so your team has to be vigilant. But who should respond to reviews? Who decides where improvement is needed? We attempted to answer these questions and more during this week’s #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)

Our next #AptChat is slated for Tuesday, March 14, 2017 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!