With the 2017 NAA Education Conference & Exposition just days away, it seemed like the perfect time to discuss a few of its marketing-related sessions and topics with #AptChat Nation.
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Involving residents in your apartment marketing has clear rewards. Getting them to advocate for your community boosts the quality and quantity of your leads, and tapping them to create content results in photos and videos that can be fashioned into compelling marketing materials.
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With the 2017 Apartment Internet Marketing Conference underway, it seemed like the perfect time to discuss the latest marketing trends impacting multifamily.
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Brand consistency across digital and print marketing collateral is essential, and standards and tools that are easy to share across your team and across properties make that easier to manage.
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With leads coming from so many different places —calls, your website, ILSs, email, even social— staying on top of them is no easy feat. Continually refining your tracking and follow-up processes is key.
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