Social media contests are a great way to engage with your residents, and they can even produce content that can be used in future marketing materials. But they’re not foolproof.
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Websites and video technology have significantly altered the apartment shopping process. Today, prospects are armed with lots of information about your community before they even set foot on the property— if they actually visit.
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Is it promotions, incentives, amenities, or the experience that win leases? None of the above?
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Corporate social responsibility is a hot topic these days. That’s why this week’s #AptChat is focused on volunteering and philanthropy, and how involving your staff and residents in your efforts can help build a stronger, more engaged community.
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When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.
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