For our latest #AptChat, we wanted to preview the National Apartment Association Education Conference & Exposition, as many of you are attending or following the conference hashtag on Twitter.

This year’s theme is game changers, so it’s timely to discuss what the industry can do to transform how we interact and connect with residents and prospects, and what we should evaluate to determine how well our teams are performing.

For the highlights from this week’s chat, keep reading. (Click on the links to jump straight to a specific question.)

The #NAAEduConf has a Game Changer theme. What are things we can implement to change the game in regards to how renters rent?

A few have mentioned automation as being an industry game changer. What can and should be automated— and what shouldn’t?

Chip & Joanna Gaines have built a strong brand with Magnolia. How can we build brands that resonate w/residents AND renters?

Game changing requires analysis of stats & strengths/weaknesses of the team/players. What are the stats we should watch?

Our next #AptChat will take place on Tuesday, June 21, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!