The 2016 Apartment Internet Marketing Conference is less than a week away, so we decided to discuss its key topics during our latest #AptChat.

These are the highlights. (Click on the links to jump straight to a specific question.)

#AIMConf is focused on experience this year. What are some of the top ways you think we could improve the apt search experience?

What are some ways tech can improve the lead mgmt process? Are you using data to identify top prospects or improve follow-up?

Virtual reality, 3D, drones are all big topics this year. What can you do to better capture your community visually?

What are some of the best customer experiences from other industries/brands that we can steal for multifamily?

Next week, we’ll be tweeting live from the AIM Conference!

Our next #AptChat will be Tuesday, May 10, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!