The 2016 Apartment Internet Marketing Conference is less than a week away, so we decided to discuss its key topics during our latest #AptChat.
These are the highlights. (Click on the links to jump straight to a specific question.)
- Q1: #AIMConf is focused on experience this year. What are some of the top ways you think we could improve the apt search experience?
- Q2: What are some ways tech can improve the lead mgmt process? Are you using data to identify top prospects or improve follow-up?
- Q3: Virtual reality, 3D, drones are all big topics this year. What can you do to better capture your community visually?
- Q4: What are some of the best customer experiences from other industries/brands that we can steal for multifamily?
#AIMConf is focused on experience this year. What are some of the top ways you think we could improve the apt search experience?
@AptChat I think we’ve got to start giving the customer the ability to schedule their own appointments (have discussed this on #AptChat B4)
— Kristi Fickert (@Marketing_Mommy) April 26, 2016
@AptChat A1: We still force the customer to call/email us, then they have to wait for a response. Let them be in control more #AptChat
— Kristi Fickert (@Marketing_Mommy) April 26, 2016
A1.We just designed a leasing center to be total relaxing-low lighting, a bar, massage chairs, etc #aptchat
— Holli Beckman (@Apartmentalist) April 26, 2016
@ortizwastaken We have leased 100+ apartments without concessions in a super competitive submarket in 60 days. (It’s a leaseup) #aptchat
— Holli Beckman (@Apartmentalist) April 26, 2016
Data makes this a winner! “…relaxing-low lighting, a bar, massage chairs, etc” as a appt incentive. #aptchat https://t.co/bETqwkzrF0
— -ortiz~ (@ortizwastaken) April 26, 2016
@AptChat On the internet, provide accurate information, disclose everything up front. In person, be a servant. A1 #aptchat
— Jasmine R. Brooks (@jasminebrooks44) April 26, 2016
@jasminebrooks44 Stop making them call 4 every little piece of technical info. Informed = only most qual. prospects will get 2 U #AptChat
— Kristi Fickert (@Marketing_Mommy) April 26, 2016
.@AptChat I really like the @407apartments experience. They really must have spent a lot of time on user experience. #aptchat
— -ortiz~ (@ortizwastaken) April 26, 2016
@AptChat @407apartments Easy to navigate. Simple user interface. Lots of filter options. Summary of info and CTA is clear. #aptchat
— -ortiz~ (@ortizwastaken) April 26, 2016
@AptChat I Don’t want to call for pet policy or an appt or to find out what deposit is. We’re leaving info off our websites. #AptChat
— Kristi Fickert (@Marketing_Mommy) April 26, 2016
@jasminebrooks44 @AptChat This applies to any industry – if I can’t find info I want/need on a website, I move on to the competitor#AptChat
— Kristi Fickert (@Marketing_Mommy) April 26, 2016
What are some ways tech can improve the lead mgmt process? Are you using data to identify top prospects or improve follow-up?
@AptChat I think companies like Yardi and RealPage are doing a great job of creating a seamless user experience A2 #aptchat
— Jasmine R. Brooks (@jasminebrooks44) April 26, 2016
@AptChat The fewer sites (and pages and links) to visit, the better. A2 #aptchat
— Jasmine R. Brooks (@jasminebrooks44) April 26, 2016
@30lines @jasminebrooks44 Company culture is a big deal, so include this on your websites! People buy into community. #aptchat
— -ortiz~ (@ortizwastaken) April 26, 2016
Virtual reality, 3D, drones are all big topics this year. What can you do to better capture your community visually?
.@AptChat I like #VR, but it’s not a household item yet, so it’s too early to tell if its more than a fad. #aptchat #tech
— -ortiz~ (@ortizwastaken) April 26, 2016
@AptChat Q3 – The #3D Matterport cameras are an awesome technology. Pricey but not if you manage many communities. Anyone using this?
— 407apartments (@407apartments) April 26, 2016
What are some of the best customer experiences from other industries/brands that we can steal for multifamily?
.@AptChat What about allowing prospects to “Reserve” their apt for 24hrs from the website? Is that already a thing? #aptchat
— -ortiz~ (@ortizwastaken) April 26, 2016
Next week, we’ll be tweeting live from the AIM Conference!
Our next #AptChat will be Tuesday, May 10, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!
