Natural disasters, crimes, and mental health emergencies are just a few events that, while rare, require a specific communication strategy. And it’s best not to decide that strategy in the moment, when stress levels and emotions are running high.
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Reputation management today is no easy task. When you’re not soliciting reviews or responding to them, you’re trying to convey that your community is more than just a bunch of apartments or even a 5 star review on Yelp.
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Rebranding, if done right, is an huge task and should not be taken lightly. Aesthetic changes, like a new font for your logo, are just the tip of the iceberg.
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Whether it’s good or bad, resident feedback is useful. However, it can be difficult to obtain and requires a fairly quick response rate, which means apartment companies must have a process in place to handle it effectively.
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With such a young and transient customer base, the student housing industry faces unique marketing challenges.
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People talk.
It’s a fact of life, and these days talk about a business can happen in very public forums— often in the form of a review.
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